Hello

About Kennie JB – Founder of SYRV Fitness

Hey, I’m Kennie JB, founder of SYRV Fitness. Fitness has been a cornerstone of my life for over a decade, and my mission is to help others build strength—not just physically, but mentally and spiritually as well.

My Story

Born and raised in Cebu, Philippines, I was shaped by a culture that values resilience, faith, and community. My passion for fitness started as a personal journey, evolving into a lifelong commitment to helping others unlock their potential. Since 2017, I have been residing in Swift Current, Saskatchewan, Canada, where I continue to serve my community through fitness and wellness.

With a university degree in psychology and over 10 years of lifting experience, I bring a deep understanding of both the physical and mental aspects of training. I’m a certified personal trainer (CPT), but I’m not here to be an influencer—I’m here to serve. That’s what SYRV Fitness is all about.

The Story Behind SYRV Fitness

SYRV (pronounced as "Serve") is more than just a name—it’s a reflection of my character and my mission. I believe that true strength comes from serving others, lifting them up, and helping them become the best versions of themselves. My faith plays a central role in everything I do, and SYRV Fitness embodies that calling. It represents a commitment to guiding people toward better health, not just for their own benefit, but so they can, in turn, serve others in their own lives.

Whether through in-person training or hybrid coaching, I focus on guiding people toward long-term, sustainable results. My approach is built on science, experience, and a genuine desire to see my clients succeed.

As someone who has faced personal health challenges, including prediabetes, I know firsthand the importance of a balanced and intentional approach to fitness. My coaching style is straightforward, adaptable, and rooted in the belief that strength isn’t just about how much you lift—it’s about discipline, consistency, and a commitment to growth in every aspect of life.

Beyond fitness, my faith is the foundation of everything I do. SYRV Fitness isn’t just a brand; it’s a movement centered around faith, service, and empowerment. If you’re ready to take control of your health and build lasting strength, I’d love to be part of your journey.

Let’s put in the work and make it happen—one rep, one step, one day at a time.