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Hello

About Kennie JB – Founder of SYRV Fitness

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Hey, I’m Kennie JB, founder of SYRV Fitness. Fitness has been a cornerstone of my life for over a decade, and my mission is to help others build strength—not just physically, but mentally and spiritually as well.

My Story

Born and raised in Cebu, Philippines, I was shaped by a culture that values resilience, faith, and community. My passion for fitness started as a personal journey, evolving into a lifelong commitment to helping others unlock their potential. Since 2017, I have been residing in Swift Current, Saskatchewan, Canada, where I continue to serve my community through fitness and wellness.

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With a university degree in psychology and over 10 years of lifting experience, I bring a deep understanding of both the physical and mental aspects of training. I’m a certified personal trainer (CPT), but I’m not here to be an influencer—I’m here to serve. That’s what SYRV Fitness is all about.

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The Story Behind SYRV Fitness

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SYRV (pronounced as "Serve") is more than just a name—it’s a reflection of my character and my mission. I believe that true strength comes from serving others, lifting them up, and helping them become the best versions of themselves. My faith plays a central role in everything I do, and SYRV Fitness embodies that calling. It represents a commitment to guiding people toward better health, not just for their own benefit, but so they can, in turn, serve others in their own lives.

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Whether through in-person training or hybrid coaching, I focus on guiding people toward long-term, sustainable results. My approach is built on science, experience, and a genuine desire to see my clients succeed.

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As someone who has faced personal health challenges, including prediabetes, I know firsthand the importance of a balanced and intentional approach to fitness. My coaching style is straightforward, adaptable, and rooted in the belief that strength isn’t just about how much you lift—it’s about discipline, consistency, and a commitment to growth in every aspect of life.

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Beyond fitness, my faith is the foundation of everything I do. SYRV Fitness isn’t just a brand; it’s a movement centered around faith, service, and empowerment. If you’re ready to take control of your health and build lasting strength, I’d love to be part of your journey.

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Let’s put in the work and make it happen—one rep, one step, one day at a time.

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